CREOK and Shachihata Announce “Trust Infrastructure for the AI Era” Project Using Evixar’s Audio Watermarking; Evixar CEO Joins Talk Session
On October 16, 2026, CREOK, a Tokyo-based company that supports live commerce, primarily on TikTok Shop, held its first-anniversary event, “CREOK 1st. ANNIVERSARY,” and announced a joint project with Shachihata Inc. to build a “trust infrastructure for the AI era.” The project will use Evixar’s audio watermarking technology to embed a “mark of authenticity” into live streams, and proposes an industry-wide framework for doing so.
Rather than trying to detect fakes, the approach gives genuine content itself a verifiable “mark” — in the spirit of a seal or stamp (hanko). Evixar’s audio watermarking, which embeds information in sound in a form barely perceptible to the human ear, serves as the technical underpinning of that mark. CREOK’s own live-commerce streams will serve as the proving ground, and the companies intend to invite participation from across the industry rather than keep the framework to CREOK alone.
Atsushi Andrew Takigawa, President & CEO of Evixar Inc., joined Yoshio Sakurai, CEO of CREOK, and Masayoshi Funahashi, President & CEO of Shachihata Inc., in a talk session titled “What Is a Mark of Authenticity in the AI Era?”, discussing what it means for something to be “authentic” in the age of AI. Closing the session, Takigawa said: “Rather than taking center stage, we want this to become well-designed infrastructure that people can rely on as a matter of course, with safety and trust taken for granted.”
Talk session “What Is a Mark of Authenticity in the AI Era?” (Photo courtesy of CREOK)
Speakers at the event (Photo courtesy of CREOK)
For details, please refer to CREOK’s press release (Japanese only).
Evixar’s Participation: Talk session “What Is a Mark of Authenticity in the AI Era?” (Atsushi Andrew Takigawa, President & CEO)
Event PhotosPhotos courtesy of CREOK
Partner talk “What Is a Mark of Authenticity in the AI Era?”Evixar’s CEODuring the talk sessionPresident & CEO of Shachihata Inc. (left) and Evixar’s CEO
Shachihata Inc. and Evixar Inc. have formed a capital and business alliance and are jointly developing initiatives that make use of acoustic technology.
